??? AXE的品牌主張相信大家已經很了解了。這是一個以“GET A GIRLFRIEND”為核心概念的廣告運動,包括一系列的平面和一條“玩硬幣”的影視片。改天分享影視片,這里獲獎的是平面作品。
Type Of Advertisement: Newspaper and Magazine
Category: Cosmetics & Beauty
Advertiser: UNILEVER SA HOME & PERSONAL CARE
Product or Service: AXE DEODORANT
Entrant Company, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Creative Director: Gareth Lessing/Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey
Account Supervisor: Kate Hill
Advertiser’s Supervisor: Lynn Madeley?
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2006嘎納廣告節平面類――銅獎:OLAY SKIN CARE
TR:OLAY一直以讓女性突破年齡變得更年輕為品牌訴求,這個系列的創意的精髓是把年齡40概念化,通過抽象成既傳達品牌感受又具趣味性的符號傳達品牌主張和產品特性。與SONY WALKMAN的音符系列和Nicorette Gum 戒煙口香糖廣告里的香煙人有異曲同工之妙,把消費者的期許轉化成可親可感可知的元素,會心一笑間把廣告主張滲透進消費者心里。
Type Of Advertisement: Magazine
Category: Cosmetics & Beauty
Title: CUPBOARD
Advertiser: PROCTER & GAMBLE
Product or Service: OLAY SKIN CARE
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Creative Director: Nobby
Copywriter: Mel Coenen
Art Director: Rudi Vranken
Photographer: Ben Sullivan
Advertiser’s Supervisor: Sanja Zanelli/Rabi Sweidan
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2006嘎納廣告節平面類――銅獎:SIEMENS 靜音吸塵器
Type Of Advertisement: Magazine
Category: Home Appliances & Furnishings
Title: OPERA,CHESS-WORLD CHAMPIONSHIP
Advertiser: BOSCH UND SIEMENS HAUSGERAETE
Product or Service: TECHNOPOWER SOUND & SILENCE VACUUM CLEANER
Entrant Company, City: SCHOLZ & FRIENDS, Hamburg
Country: GERMANY
Advertising Agency, City: SCHOLZ & FRIENDS, Hamburg
Country: GERMANY
Creative Director: Stefan Setzkorn/Silke Schneider/Gunnar Loser
Copywriter: Johan H. Ohlson/Alexander Schierl
Art Director: Axel Schilling/Marc Ebenwaldner
Photographer: Hiepler/Brunier/
Account Supervisor: Frank- Michael Trau/Corina Berthold/Bettina Kuenning
Advertiser’s Supervisor: Richard Weidenbach
Other Credits: Graphic Design: Pia Schneider
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2006嘎納廣告節平面類――銅獎:ENERGIZER 勁量電池
TR:“LONG? LASTING? ENERGY”,idea原點是“Long”,如此持久以致于尚未使用過的電池已經開始隨著包裝一同老化,而另外那一對沖鋒陷陣的兄弟,至今仍未退役……
Type Of Advertisement: Magazine
Category: Household: Other
Title: BLISTER
Advertiser: ENERGIZER
Product or Service: BATTERIES
Entrant Company: DDB MEXICO
Country: MEXICO
Advertising Agency: DDB MEXICO
Country: MEXICO
Creative Director: Martin Campo/Sebastian Arrechedera/Yosu Aranguena/Rafael Martinez
Copywriter: Raymundo Lopez
Art Director: Luis Guillen
Account Supervisor: Stefania Roldan
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2006嘎納廣告節平面類――銅獎: LUCOZADE 能量飲料
TR:廣告主是LUCOZADE ENERGY DRINK (葡萄適能量飲料),篇名為TO DO LIST。勝在單純,無論是創意還是執行都不拖泥帶水、表達簡潔有力。
Type Of Advertisement: Magazine
Category: Non-Alcoholic Drinks
Title: TO DO LIST
Advertiser: GSK
Product or Service: LUCOZADE ENERGY DRINK
Entrant Company, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Advertising Agency, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Creative Director: Ecd Malcolm Poynton/Creative Partner Neil Dawson
Copywriter: Jon Morgan/Mike Watson
Art Director: Mike Watson/Jon Morgan

2006嘎納廣告節平面類――銅獎:Harrods(哈羅斯)百貨公司
這個廣告在2005年哪一期的廣告檔案上出現過,Harrods(哈羅斯)百貨公司“ TEN BEST TAILORS.”宣傳運動,創意方式與龍璽的那個宣傳戶外廣告獎的“創意兇猛”系列類似,只是執行更加成熟、更加到位。
隨便也將Harrods(哈羅斯)介紹給大家,這是倫敦一個與Harvey? Nichols哈威.尼古拉斯
[欣賞Harvey? Nichols廣告]齊名的非常著名的百貨公司。Harrods以奢華著稱,而Harvey? Nichols則是一家非常受城中雅皮時尚人士追捧的百貨公司。
Harrods(哈羅斯)百貨公司是世界上最高級最享負盛名的老字號百貨公司之一,所售商品向來以奢華高級著稱,其創業已經超過150年,至今仍然是倫敦著名景點之一。Harrods面積高達六萬三千平方米,匯集了世界上最頂級的大品牌。每到打折季節,那些磨刀霍霍的顧客們就起個絕早大排長龍等著購買平時相中又舍不得買的名牌貨了。這里貨色之齊全也令人咋舌,連各種看似無用又昂貴的精品都有很多可以選擇。臺灣作家韓良露就曾在她的《貓時間狗日子-倫敦旅札》里面寫道:光是意大利的透明花鎮,在Harrods就有上百個可以挑。Harrods的Food Hall也是非常吸引人的好去處。在這里可以吃到世界各地的美食,也有成百上千種巧克力,糖果,果醬和奶酪可以買來當禮物。錢包不太癟的時候,我和同學也會坐下來品嘗一下德國香腸或者泰國小吃,趁機舒緩一下早已酸痛的腿腳。曾聽人說,哪怕是提著墨綠底金色字樣的Harrods袋子在街上走,背脊似乎挺得比平時都直些。這話聽著虛榮了些,但明顯可見Harrods在人們心目中的地位。??
Type Of Advertisement: Magazine
Category: Retail Stores
Title: STITCH THAT
Advertiser: HARRODS
Product or Service: BRITISH TAILORING ROOM
Entrant Company, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Advertising Agency, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Creative Director: Ecd Malcolm Poynton/Creative Partner Neil Dawson
Copywriter: Nick Simons/Jules Chalkley
Art Director: Jules Chalkley/Nick Simons
Photographer: Finlay Mc Kay
Typographer: Dave Robinson/Scott Bradley
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2006嘎納廣告節平面類――銅獎:McDONALD’S
文案:No time to stop??? Drive-thru.
Type Of Advertisement: Newspaper
Category: Restaurants & Fast Food Outlets
Title: FRIES
Advertiser: McDONALD’S RESTAURANTS OF CANADA
Product or Service: DRIVE-THRU
Entrant Company, City: COSSETTE ATLANTIC, Halifax
Country: CANADA
Advertising Agency, City: COSSETTE ATLANTIC, Halifax
Country: CANADA
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock
Account Supervisor: Jennifer Beamer
Advertiser’s Supervisor: Chuck Coolen
Other Credits: Krista White/Media Director


2006嘎納廣告節平面類――銅獎:公益廣告 IAPA
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2006嘎納廣告節平面類――銅獎:公益廣告 WWF
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2006嘎納廣告節平面類――銅獎:Survival 保護土著種族
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