嘎納廣告大獎源于嘎納電影節(jié)
1954年 由電影廣告媒體代理商發(fā)起組織了嘎納國際電影廣告節(jié)
1977年 嘎納正式成為永久舉辦地
1992年 組委會又增加報刊 招貼與平面的競賽項目
這使得嘎納廣告獎成為真正意義上的綜合國際大獎
? 2006嘎納廣告節(jié)平面類――金獎：LEGO之 PERISCOPE（潛望鏡）
文案：imagine……
除了想象，我們還能做什么？
最高妙的廣告不是把消費者的腦子添滿，
而是布置了一條導火索，并在接觸你內心的瞬間點燃它。
廣告已然拋出的球。你，接不接得住？
將陸續(xù)將2006年嘎納廣告節(jié)的獲獎作品介紹給大家，
有些不全、不妥、不準確之處，
希望集約眾人智慧，一起參詳，共同提高。
Type Of Advertisement: Newspaper
Category: Entertainment & Leisure
Title: PERISCOPE
Advertiser: LEGO
Product or Service: LEGO CONSTRUCTION BLOCKS
Entrant Company: FCB JOHANNESBURG
Country: SOUTH AFRICA
Advertising Agency: FCB JOHANNESBURG
Country: SOUTH AFRICA
Creative Director: Brett Morris
Copywriter: Lance Vining
Art Director: Lance Vining/Charles Foley
Photographer: Gerard Turnely
Typographer: Lance Vining
Account Supervisor: Joanne Donald
Advertiser’s Supervisor: Gavin Mansour
?
2006嘎納廣告節(jié)平面類――金獎：DISPOLAB 嬰兒防曬霜
TR：產品特性表達淋漓盡致，“HOW TO SAY”的思考典范。嬰兒防曬霜系列，戶外類銅獎，
平面類金獎。
出品公司:OGILVY & MATHER SANTIAGO
Type Of Advertisement: Newspaper and Magazine
Category: OTC Pharmacy
Title:BUCKET、SUNSHADE、 BALL
Advertiser: DISPOLAB
Product or Service: PHOTODERM KID SUNSCREEN
Entrant Company: OGILVY & MATHER SANTIAGO
Country: CHILE
Advertising Agency: OGILVY & MATHER SANTIAGO
Country: CHILE
Creative Director: Cesar Agost Carreno
Copywriter: Felipe Manalich
Art Director: Claudio Campisto
Photographer: Nicolas Becerra
Illustrator: Claudio Campisto
Account Supervisor: Andres Chateau
#p#副標題#e#
?
2006嘎納廣告節(jié)平面類――金獎：TOUCH COMMUNITY SERVICE
#p#副標題#e#
?
2006嘎納廣告節(jié)平面類――金獎：金獎：KODAK SD CARD
文案：更多選擇，更多成功。
泰國曼谷奧美出品（OGILVY & MATHER THAILAND, Bangkok），2006年得獎熱門。
產品是柯達的存儲卡。
Type Of Advertisement: Newspaper and Magazine
Category: Home Electronics & Audio-Visual
Title: PANTY，PRISONER，BEAUTY QUEEN
Advertiser: KODAK (THAILAND)
Product or Service: KODAK SD CARD
Entrant Company, City: OGILVY & MATHER THAILAND, Bangkok
Country: THAILAND
Advertising Agency, City: OGILVY & MATHER THAILAND, Bangkok
Country: THAILAND
Creative Director: Nopadol Srikieatikajohn
Copywriter: Torpun Lersin
Art Director: Passakorn Chantrawan
Photographer: Kiradee Ketakinta
Illustrator: Chamni’s Eye
Typographer: Phurin Pongchokedeelert
#p#副標題#e#
2006嘎納廣告節(jié)平面類――金獎：SONY PS2
??????? PS2成就了巴黎的TBWA，屢戰(zhàn)屢勝的兩個品牌互相成就。過去的幾年里，他們拿了無數(shù)的大獎，每一次都貢獻出超乎想象、令人驚嘆的視覺盛宴。今年亦不例外，雖然只斬獲一個平面類金獎、銀獅，雖然創(chuàng)意還是如前，并沒有顯現(xiàn)出太多的新意，但超凡的執(zhí)行力足以證明它的價值，足以讓它份量十足。
Type Of Advertisement: Newspaper and Magazine
Category: Entertainment & Leisure
Title: HEAD
Advertiser: SONY
Product or Service: PLAYSTATION2
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Creative Director: Erik Vervroegen
Copywriter: Sebastien Vacherot/Jessica Gerard-Huet/Loic Cardon/Ingrid Varetz
Art Director: Sebastien Vacherot/Jessica Gerard-Huet/Loic Cardon/Ingrid Varetz
Photographer: Yann Robert
Account Supervisor: Anne Vincent/Olivier Sebag/Frederic Lepoutre
Advertiser’s Supervisor: Nathalie Dacquin/Marco Marzilli
Other Credits: 3D : Baptiste Masse/Art Buyer: Barbara Chevalier
#p#副標題#e#
?
06嘎納廣告節(jié)平面類――金獎：VOLKSWAGEN GOLF R32
TR：250 horsepower 動力充沛――比強勁更強勁――尋找表現(xiàn)物（車）――
保留與剔除――Overtake （趕上，超越）faster.
Type Of Advertisement: Magazine
Category: Cars
Advertiser: VOLKSWAGEN
Product or Service: VW GOLF R32
Entrant Company: DDB DUSSELDORF
Country: GERMANY
Advertising Agency: DDB DUSSELDORF
Country: GERMANY
Creative Director: Raphael Milczarek/Heiko Freyland/Eric Schoeffler
Copywriter: Heiko Freyland/Felix Lemcke
Art Director: Raphael Milczarek/Fabian Kirner
Photographer: Eberhard Sauer/Uwe Duttmann
Illustrator: Stefan Kranefeld
Account Supervisor: Benjamin Reininger/Louisa Ibing
#p#副標題#e#
?
2006嘎納廣告節(jié)平面類――金獎：LEVI’S SLIM JEANS （纖細牛仔褲）
TR：1）單純：只抓一個點； 2）極致：不留余地，將它推向頂峰。個人認為相比于 LEVI’S
“直”系列等其它廣告，這套創(chuàng)意算是比較一般。
Type Of Advertisement: Newspaper
Category: Clothing, Footwear & Accessories
Title: SLIM FIGURES
Advertiser: LEVI STRAUSS & CO. INDIA
Product or Service: LEVI’S SLIM JEANS
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Creative Director: Senthil Kumar/Agnello Dias/Bruce Matchett
Copywriter: Karan Amin/Prahlad Nanjappa
Art Director: Hital Pandya/Vivek Kakkad
Illustrator: Nilesh Naik
Account Supervisor: Jaskaran Kapany/Anuj Kacker
