2006嘎納廣告節(jié)平面類――銅獎：AXE男士香水廣告

    AXE的品牌主張相信大家已經(jīng)很了解了。這是一個以“GET A GIRLFRIEND”為核心概念的廣告運(yùn)動，包括一系列的平面和一條“玩硬幣”的影視片。改天分享影視片，這里獲獎的是平面作品。




Type Of Advertisement: Newspaper and Magazine
Category: Cosmetics & Beauty
Advertiser: UNILEVER SA HOME & PERSONAL CARE
Product or Service: AXE DEODORANT
Entrant Company, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Advertising Agency, City: LOWE BULL, Johannesburg
Country: SOUTH AFRICA
Creative Director: Gareth Lessing/Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey
Account Supervisor: Kate Hill
Advertiser’s Supervisor: Lynn Madeley 

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――銅獎：OLAY SKIN CARE

TR:OLAY一直以讓女性突破年齡變得更年輕為品牌訴求，這個系列的創(chuàng)意的精髓是把年齡40概念化，通過抽象成既傳達(dá)品牌感受又具趣味性的符號傳達(dá)品牌主張和產(chǎn)品特性。與SONY WALKMAN的音符系列和Nicorette Gum 戒煙口香糖廣告里的香煙人有異曲同工之妙，把消費(fèi)者的期許轉(zhuǎn)化成可親可感可知的元素，會心一笑間把廣告主張滲透進(jìn)消費(fèi)者心里。


Type Of Advertisement: Magazine
Category: Cosmetics & Beauty
Title: CUPBOARD
Advertiser: PROCTER & GAMBLE
Product or Service: OLAY SKIN CARE
Entrant Company, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Advertising Agency, City: SAATCHI & SAATCHI, Sydney
Country: AUSTRALIA
Creative Director: Nobby
Copywriter: Mel Coenen
Art Director: Rudi Vranken
Photographer: Ben Sullivan
Advertiser’s Supervisor: Sanja Zanelli/Rabi Sweidan

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――銅獎：SIEMENS 靜音吸塵器

Type Of Advertisement: Magazine
Category: Home Appliances & Furnishings
Title: OPERA,CHESS-WORLD CHAMPIONSHIP
Advertiser: BOSCH UND SIEMENS HAUSGERAETE
Product or Service: TECHNOPOWER SOUND & SILENCE VACUUM CLEANER
Entrant Company, City: SCHOLZ & FRIENDS, Hamburg
Country: GERMANY
Advertising Agency, City: SCHOLZ & FRIENDS, Hamburg
Country: GERMANY
Creative Director: Stefan Setzkorn/Silke Schneider/Gunnar Loser
Copywriter: Johan H. Ohlson/Alexander Schierl
Art Director: Axel Schilling/Marc Ebenwaldner
Photographer: Hiepler/Brunier/
Account Supervisor: Frank- Michael Trau/Corina Berthold/Bettina Kuenning
Advertiser’s Supervisor: Richard Weidenbach
Other Credits: Graphic Design: Pia Schneider

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――銅獎：ENERGIZER 勁量電池

TR：“LONG  LASTING  ENERGY”，idea原點(diǎn)是“Long”，如此持久以致于尚未使用過的電池已經(jīng)開始隨著包裝一同老化，而另外那一對沖鋒陷陣的兄弟，至今仍未退役……

Type Of Advertisement: Magazine
Category: Household: Other
Title: BLISTER
Advertiser: ENERGIZER
Product or Service: BATTERIES
Entrant Company: DDB MEXICO
Country: MEXICO
Advertising Agency: DDB MEXICO
Country: MEXICO
Creative Director: Martin Campo/Sebastian Arrechedera/Yosu Aranguena/Rafael Martinez
Copywriter: Raymundo Lopez
Art Director: Luis Guillen
Account Supervisor: Stefania Roldan

2006嘎納廣告節(jié)平面類――銅獎： LUCOZADE 能量飲料

TR：廣告主是LUCOZADE ENERGY DRINK (葡萄適能量飲料)，篇名為TO DO LIST。勝在單純，無論是創(chuàng)意還是執(zhí)行都不拖泥帶水、表達(dá)簡潔有力。


Type Of Advertisement: Magazine
Category: Non-Alcoholic Drinks
Title: TO DO LIST
Advertiser: GSK
Product or Service: LUCOZADE ENERGY DRINK
Entrant Company, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Advertising Agency, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Creative Director: Ecd Malcolm Poynton/Creative Partner Neil Dawson
Copywriter: Jon Morgan/Mike Watson
Art Director: Mike Watson/Jon Morgan

2006嘎納廣告節(jié)平面類――銅獎：Harrods（哈羅斯）百貨公司

這個廣告在2005年哪一期的廣告檔案上出現(xiàn)過，Harrods（哈羅斯）百貨公司“ TEN BEST TAILORS.”宣傳運(yùn)動，創(chuàng)意方式與龍璽的那個宣傳戶外廣告獎的“創(chuàng)意兇猛”系列類似，只是執(zhí)行更加成熟、更加到位。

隨便也將Harrods（哈羅斯）介紹給大家，這是倫敦一個與Harvey  Nichols哈威.尼古拉斯
[欣賞Harvey  Nichols廣告]齊名的非常著名的百貨公司。Harrods以奢華著稱，而Harvey  Nichols則是一家非常受城中雅皮時尚人士追捧的百貨公司。

Harrods（哈羅斯）百貨公司是世界上最高級最享負(fù)盛名的老字號百貨公司之一，所售商品向來以奢華高級著稱，其創(chuàng)業(yè)已經(jīng)超過150年，至今仍然是倫敦著名景點(diǎn)之一。Harrods面積高達(dá)六萬三千平方米，匯集了世界上最頂級的大品牌。每到打折季節(jié)，那些磨刀霍霍的顧客們就起個絕早大排長龍等著購買平時相中又舍不得買的名牌貨了。這里貨色之齊全也令人咋舌，連各種看似無用又昂貴的精品都有很多可以選擇。臺灣作家韓良露就曾在她的《貓時間狗日子－倫敦旅札》里面寫道：光是意大利的透明花鎮(zhèn)，在Harrods就有上百個可以挑。Harrods的Food Hall也是非常吸引人的好去處。在這里可以吃到世界各地的美食，也有成百上千種巧克力，糖果，果醬和奶酪可以買來當(dāng)禮物。錢包不太癟的時候，我和同學(xué)也會坐下來品嘗一下德國香腸或者泰國小吃，趁機(jī)舒緩一下早已酸痛的腿腳。曾聽人說，哪怕是提著墨綠底金色字樣的Harrods袋子在街上走，背脊似乎挺得比平時都直些。這話聽著虛榮了些，但明顯可見Harrods在人們心目中的地位。  

Type Of Advertisement: Magazine
Category: Retail Stores
Title: STITCH THAT
Advertiser: HARRODS
Product or Service: BRITISH TAILORING ROOM
Entrant Company, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Advertising Agency, City: OGILVY & MATHER, London
Country: UNITED KINGDOM
Creative Director: Ecd Malcolm Poynton/Creative Partner Neil Dawson
Copywriter: Nick Simons/Jules Chalkley
Art Director: Jules Chalkley/Nick Simons
Photographer: Finlay Mc Kay
Typographer: Dave Robinson/Scott Bradley

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――銅獎：McDONALD’S

文案：No time to stop?   Drive-thru.

Type Of Advertisement: Newspaper
Category: Restaurants & Fast Food Outlets
Title: FRIES
Advertiser: McDONALD’S RESTAURANTS OF CANADA
Product or Service: DRIVE-THRU
Entrant Company, City: COSSETTE ATLANTIC, Halifax
Country: CANADA
Advertising Agency, City: COSSETTE ATLANTIC, Halifax
Country: CANADA
Creative Director: Don Veinish
Copywriter: Don Veinish
Art Director: Bhavik Gajjar
Photographer: John Sherlock
Account Supervisor: Jennifer Beamer
Advertiser’s Supervisor: Chuck Coolen
Other Credits: Krista White/Media Director

2006嘎納廣告節(jié)平面類――銅獎：公益廣告 IAPA

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――銅獎：公益廣告 WWF

2006嘎納廣告節(jié)平面類――銅獎：Survival 保護(hù)土著種族
 

嘎納廣告大獎源于嘎納電影節(jié)
1954年　由電影廣告媒體代理商發(fā)起組織了嘎納國際電影廣告節(jié)
1977年　嘎納正式成為永久舉辦地
1992年　組委會又增加報刊　招貼與平面的競賽項目
這使得嘎納廣告獎成為真正意義上的綜合國際大獎

  2006嘎納廣告節(jié)平面類――金獎：LEGO之 PERISCOPE（潛望鏡）

文案：imagine……


除了想象，我們還能做什么？
最高妙的廣告不是把消費(fèi)者的腦子添滿，
而是布置了一條導(dǎo)火索，并在接觸你內(nèi)心的瞬間點(diǎn)燃它。

廣告已然拋出的球。你，接不接得??？

將陸續(xù)將2006年嘎納廣告節(jié)的獲獎作品介紹給大家，
有些不全、不妥、不準(zhǔn)確之處，
希望集約眾人智慧，一起參詳，共同提高。

Type Of Advertisement: Newspaper
Category: Entertainment & Leisure
Title: PERISCOPE
Advertiser: LEGO
Product or Service: LEGO CONSTRUCTION BLOCKS
Entrant Company: FCB JOHANNESBURG
Country: SOUTH AFRICA
Advertising Agency: FCB JOHANNESBURG
Country: SOUTH AFRICA
Creative Director: Brett Morris
Copywriter: Lance Vining
Art Director: Lance Vining/Charles Foley
Photographer: Gerard Turnely
Typographer: Lance Vining
Account Supervisor: Joanne Donald
Advertiser’s Supervisor: Gavin Mansour

2006嘎納廣告節(jié)平面類――金獎：DISPOLAB 嬰兒防曬霜

TR：產(chǎn)品特性表達(dá)淋漓盡致，“HOW TO SAY”的思考典范。嬰兒防曬霜系列，戶外類銅獎，

平面類金獎。

出品公司:OGILVY & MATHER SANTIAGO

Type Of Advertisement: Newspaper and Magazine
Category: OTC Pharmacy
Title:BUCKET、SUNSHADE、 BALL
Advertiser: DISPOLAB
Product or Service: PHOTODERM KID SUNSCREEN
Entrant Company: OGILVY & MATHER SANTIAGO
Country: CHILE
Advertising Agency: OGILVY & MATHER SANTIAGO
Country: CHILE
Creative Director: Cesar Agost Carreno
Copywriter: Felipe Manalich
Art Director: Claudio Campisto
Photographer: Nicolas Becerra
Illustrator: Claudio Campisto
Account Supervisor: Andres Chateau

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――金獎：TOUCH COMMUNITY SERVICE

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――金獎：金獎：KODAK SD CARD

文案：更多選擇，更多成功。


泰國曼谷奧美出品（OGILVY & MATHER THAILAND, Bangkok），2006年得獎熱門。

產(chǎn)品是柯達(dá)的存儲卡。

Type Of Advertisement: Newspaper and Magazine
Category: Home Electronics & Audio-Visual
Title: PANTY，PRISONER，BEAUTY QUEEN
Advertiser: KODAK (THAILAND)
Product or Service: KODAK SD CARD
Entrant Company, City: OGILVY & MATHER THAILAND, Bangkok
Country: THAILAND
Advertising Agency, City: OGILVY & MATHER THAILAND, Bangkok
Country: THAILAND
Creative Director: Nopadol Srikieatikajohn
Copywriter: Torpun Lersin
Art Director: Passakorn Chantrawan
Photographer: Kiradee Ketakinta
Illustrator: Chamni’s Eye
Typographer: Phurin Pongchokedeelert

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――金獎：SONY PS2

        PS2成就了巴黎的TBWA，屢戰(zhàn)屢勝的兩個品牌互相成就。過去的幾年里，他們拿了無數(shù)的大獎，每一次都貢獻(xiàn)出超乎想象、令人驚嘆的視覺盛宴。今年亦不例外，雖然只斬獲一個平面類金獎、銀獅，雖然創(chuàng)意還是如前，并沒有顯現(xiàn)出太多的新意，但超凡的執(zhí)行力足以證明它的價值，足以讓它份量十足。

Type Of Advertisement: Newspaper and Magazine
Category: Entertainment & Leisure
Title: HEAD
Advertiser: SONY
Product or Service: PLAYSTATION2
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Creative Director: Erik Vervroegen
Copywriter: Sebastien Vacherot/Jessica Gerard-Huet/Loic Cardon/Ingrid Varetz
Art Director: Sebastien Vacherot/Jessica Gerard-Huet/Loic Cardon/Ingrid Varetz
Photographer: Yann Robert
Account Supervisor: Anne Vincent/Olivier Sebag/Frederic Lepoutre
Advertiser’s Supervisor: Nathalie Dacquin/Marco Marzilli
Other Credits: 3D : Baptiste Masse/Art Buyer: Barbara Chevalier

#p#副標(biāo)題#e#

06嘎納廣告節(jié)平面類――金獎：VOLKSWAGEN GOLF R32

TR：250 horsepower 動力充沛――比強(qiáng)勁更強(qiáng)勁――尋找表現(xiàn)物（車）――

保留與剔除――Overtake （趕上，超越）faster.

Type Of Advertisement: Magazine
Category: Cars
Advertiser: VOLKSWAGEN
Product or Service: VW GOLF R32
Entrant Company: DDB DUSSELDORF
Country: GERMANY
Advertising Agency: DDB DUSSELDORF
Country: GERMANY
Creative Director: Raphael Milczarek/Heiko Freyland/Eric Schoeffler
Copywriter: Heiko Freyland/Felix Lemcke
Art Director: Raphael Milczarek/Fabian Kirner
Photographer: Eberhard Sauer/Uwe Duttmann
Illustrator: Stefan Kranefeld
Account Supervisor: Benjamin Reininger/Louisa Ibing

#p#副標(biāo)題#e#

2006嘎納廣告節(jié)平面類――金獎：LEVI’S SLIM JEANS （纖細(xì)牛仔褲）

TR：1）單純：只抓一個點(diǎn)； 2）極致：不留余地，將它推向頂峰。個人認(rèn)為相比于 LEVI’S

“直”系列等其它廣告，這套創(chuàng)意算是比較一般。


Type Of Advertisement: Newspaper
Category: Clothing, Footwear & Accessories
Title: SLIM FIGURES
Advertiser: LEVI STRAUSS & CO. INDIA
Product or Service: LEVI’S SLIM JEANS
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Creative Director: Senthil Kumar/Agnello Dias/Bruce Matchett
Copywriter: Karan Amin/Prahlad Nanjappa
Art Director: Hital Pandya/Vivek Kakkad
Illustrator: Nilesh Naik
Account Supervisor: Jaskaran Kapany/Anuj Kacker

　嘎納廣告大獎源于嘎納電影節(jié)。1954年，由電影廣告媒體代理商發(fā)起組 織了嘎納國際電影廣告節(jié)，希望電影廣告能同電影一樣受到世人的認(rèn)同和矚目。

　　此后，嘎納同威尼斯開始輪流舉辦此峽昂大賽，1977年嘎那正式成為永久舉辦地。

　　1992年組委會又增加報刊、招貼與平面的競賽項目，這使得 嘎納廣告獎成為真正意義上的綜合國際大獎。
　　廣告節(jié)于每年6月下旬舉行，廣告節(jié)期間各國廣告代表來訪，其它各界來賓亦云集于此?？蛻?、制作公司、策略部門、創(chuàng)意團(tuán)隊在此開設(shè)一系列的交流會，研討專業(yè)、商洽業(yè)務(wù)。